Every day
Each specialist researches its own channel: what's working now, what people are asking, what your rivals are doing. Then it makes the pieces it has room for. The CMO reviews every piece before you see it.
Every week
After its first week of work, the CMO looks back once a week: what you approved, changed and turned down, how your posts did, and what went wrong in the making. It writes down what it learned about your brand and how you like your posts, and every specialist reads those lessons before it works. It plans the next two weeks too.
Every month
A plan for the month ahead: its direction, its goals and the moments that matter, like launches, seasons and holidays.
What it learns from
- Your answers on every piece, and the words you give with them
- What you tell it in the chat
- Your own posts and the accounts you follow, read again every week
- How each post did on its channel
- Its own mistakes, so it doesn't make them twice
How long it takes
The first posts are built on your website, your answers and your documents. They get closer to you over your first few weeks as your answers and your results come in. The more you review, and the more often you say why, the faster it gets there.
Learning what you like never means making the same post again and again: its range stays as wide as your own feed and the accounts you follow, and a fresh kind of post is always welcome.