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    Nouna

    Marketing, explained for busy owners.

    Practical guides to content, search and the decisions behind your marketing.

    Featured articleNobody is searching for your business name. Good.Search·4 min read·July 2026People don't search for you. They search for what they need. That's the whole trick of local search, and it's why a bakery's most valuable page might be one it hasn't written yet. Here's how to find yours.Read article →
    Automate preparation, not authority.Basics·7 minWhat an AI marketing operator should, and should not, automateA practical boundary for moving faster without handing a machine the authority to surprise your customers.One source, two surfaces.Search·6 minSEO and GEO belong in one content systemSearch rankings and AI-search visibility reward different surfaces, but they should start from the same verified business truth.Review is a decision, not a document dump.Basics·5 minA marketing approval workflow people will actually useApproval should resolve uncertainty quickly, not turn every draft into a meeting.3 good posts beat 7 rushed ones.Social·3 minPost less, at the right timeThe schedule matters more than the volume. Here's how to find your business's real posting windows.Small budgets work, if they're narrow.Ads·4 minThe $12-a-day adYou don't need a big budget. You need a small ad pointed at exactly one search.Assistants can't recommend what they can't read.AI search·3 minWhen the customer asks ChatGPT instead of GoogleAI assistants recommend businesses whose basic facts are easy to find. Most small businesses fail this test.Reach is nice. Enquiries pay rent.Basics·3 minWhat 'it's working' actually looks likeLikes, reach, followers: which numbers actually mean money, and which just feel good.Sound like yourself, everywhere.Basics·4 minYour voice is a business assetCustomers can tell when the person behind the counter and the person behind the posts aren't the same. Here's how to write it down.The deciding was always the hard part.Basics·4 minWhy we built it this wayThe homepage used to make this argument in full. It belongs here: why the hard part of marketing was never the making, and what that means for how Nouna works.