Done for you marketing: what the work is made of

About 191 finished pieces a month: that is what done for you marketing looks like on our entry plan. This article shows the whole mix, the decisions behind it, and the two rules the department applies before anything publishes.

A provider can describe its process in any words it likes. A breakdown of the actual work is hard to fake. It shows what gets made each month, whether the writing holds one voice, and whether anyone with judgement looks before it goes out.

Use it as a measuring stick. If a provider cannot put something like this in front of you, you are buying adjectives.

What done for you marketing actually means, cut down to size

Strip away the sales pages and the phrase covers three different businesses.

A scheduler with drafting hands you text and a calendar. You still write, design, upload and post. It is done for you the way a recipe is dinner.

A managed service produces some of it, usually social posts on one or two channels. The reviews and the publishing stay with you.

A department does the whole job: it decides what to say, makes the work every day across channels, and puts it where your customers actually see it. The first two sell you tools or partial help. Only the third matches what the words promise.

Price and pitch both miss the point. The test is whether finished work goes out in your name without you making it. Everything else is doing it yourself with extra steps.

What a month of the work breaks down into

Here is what the work looks like on Nouna's Starter plan, which spreads about 191 finished pieces a month across channels: 47 posts on X, 19 LinkedIn posts and 8 LinkedIn articles, 11 Instagram posts, 7 carousels and 14 stories, 9 blog posts, 38 email drafts, 19 website fixes and 19 Google Business posts.

The blog posts are the how-tos customers actually search for. The emails are subject line and body, written ready for one tap of approval. The website fixes are the plain-text changes that decide whether Google and AI answers name the business at all. The Google Business posts keep the local listing alive between visits.

Name the mix and the work becomes something you can check: it covers the channels where customers actually look, and it holds one voice, which is exactly what a description cannot prove. Ask any provider for this breakdown and compare it to what you get.

The choices behind it, shown

Output without decisions is just content mill output with better grammar. The decisions are the part worth reading.

Why the how-to article before the story: because the readers it needs are searching, and an article that answers a real search keeps working after the month ends. The story can wait; the answer cannot.

Why the email is short: because the reader gives a subject line about two seconds. The subject earns the open or it does not, and no paragraph after it fixes that.

Why the mix leans on search and the website: because posts reach the people who already follow you, and the fixes reach the ones who are looking for you and do not know your name yet.

Every one of those choices is the kind of thing a sales page claims and a breakdown shows. When you evaluate any provider, ask for the decisions, not just the pieces.

The two rules before anything publishes

Rule one: no before and after that one prompt could make. A generic transformed product photo looks like every other AI output on the internet. If anyone with a chatbot and thirty seconds could have made the piece, that is exactly who it looks like it came from. It does not publish.

Rule two: no result nobody can prove. A claim like "this grew sales 340%" with no customer, no method and no way to check it is marketing's oldest trick. A department that reviews its own work does not publish a number it cannot stand behind. It does not publish.

Any provider can show you the pieces they are proud of. The ones worth hiring can also tell you what they will not post, and why. That is what you are actually buying: judgement, applied before publishing, every day.

How to judge any done for you provider, including this one

Five checks, in order.

1. Ask for the month's breakdown of finished work, for a brand like yours. Not a portfolio of highlights. The count, by channel.

2. Ask what it reads before it writes. A service that has never seen your website will write like everyone else.

3. Ask who reviews each piece before it publishes. If the answer is nobody, you are the review, and you are back to doing the work.

4. Ask what it will not do. A provider with no refusals has no standard.

5. Ask what it cannot promise. Nobody can guarantee rankings or AI-answer mentions; search engines and answer engines decide what they show. A straight answer here is worth more than any pitch.

A provider that answers all five is worth a trial. A provider that dodges one has told you which part of the work is missing.

What a first month with Nouna looks like

Nouna is an AI marketing department: a CMO and eight channel specialists. They read your website and write six brand documents about your business, then plan, make and publish your marketing every day. You approve every piece, or you switch autonomy on and let a channel run on its own. The full plan and pricing are at https://nouna.io/pricing.

You can see the start of it on your own website before you pay anything: the free start at https://nouna.io/start, no card, reads your website, writes your six brand documents, runs your search audit and gives you 20 credits to spend on any channel. If the work it makes for your brand does not clear the standard in this article, you have lost nothing but ten minutes.

If you are still weighing the category, our guide to what an AI marketing agency is and what one costs (https://nouna.io/blog/ai-marketing-agency-what-it-is-what-it-costs) covers the buying questions, and the generative engine optimization guide (https://nouna.io/blog/generative-engine-optimization-small-business-guide) covers the part of the work that decides whether Google and AI answers name your business.