What is GEO?
Making your business easy for answer engines, the assistants people ask instead of searching, to understand and mention. It sits beside the search (SEO) work and uses the same page checks.
Can it change my website?
Yes, once your site is connected in Channels: Shopify, WordPress, Webflow, Wix or a site kept on GitHub. On Wix, Nouna changes a page's title and description in search and when shared; other changes there are written for you to make in the Wix editor. Fully autonomous, small fixes such as a page's title or description go live and are checked on your live site; new pages and rewrites always wait for your yes. Semi-autonomous, every change waits for your yes. With no site connected, it prepares the fixes for you or your web person to apply.
Does it guarantee rankings?
No. Search engines and answer engines decide what they show. The checks and scores tell you where you stand and what to fix, not what will happen.
Where do the recommendations come from?
From reading your site and from what search and answer engines return about your business. Every recommendation says what it looked at. When something could not be checked, it says so instead of guessing. Some technical checks need you to prove you own the site first, and Channels walks you through that.