How does my department learn my business?
It starts with your website. It reads your pages, products, offers and the way you write, then keeps learning from every piece you say yes to, every change you ask for and every result that comes back from your channels. Anything it got wrong, you correct in Brand.
Do I have to brief it every day?
No. It plans its own day, makes the pieces and shows you the finished work. Tell it the things it cannot see, like new hours, a sale or a launch, in the message box at the bottom of any page, and it works them in.
What does it make?
Finished social posts with the picture, the caption and the time they will go out, shown the way they will look on the channel. Longer pieces such as blog posts and emails. Suggested fixes for how your website shows up in search and in answer engines.
Which channels can it publish on?
Instagram, Facebook and X, your blog on Shopify, WordPress, Webflow, Wix or a site kept on GitHub, and email through Klaviyo, once each is connected in Channels. Posting to your LinkedIn company Page is coming; until then LinkedIn pieces wait as drafts. A channel that is not connected still gets pieces made for it; they wait as drafts until you connect it. Ads always wait for your yes; everything else follows how your department runs.
Does it replace an agency?
It does the planning, writing, design and posting a small marketing team would do. It does not give legal, financial or medical advice, and you still decide what your business promises.