Ads

It can prepare a Meta ad campaign for you: the ads, the audience, the dates and a budget cap. Nothing is created in your ad account until you approve it, and your yes starts it within that cap. Google Ads campaigns wait until Google approves Nouna's access to advertisers' accounts.

Audiences come from what it knows about your customers and what your content has shown. The budget is a cap you approve. It never raises a budget or spends on its own.

It tells you and suggests pausing or cutting the budget. Pausing is your decision, and it is reported done only once the ad account confirms it.